# Kanika Pahuja

> Kanika Pahuja is a marketing leader in India with 18+ years across wellness, EdTech, D2C, FMCG, retail and real estate. She ran national marketing for 100+ centres with a ₹1.2 Cr monthly performance budget and led digital transformation and AI-driven customer journeys at VLCC.

Kanika Pahuja is a marketing leader in India, based in Gurugram, Haryana. Contact: hello@kanikapahuja.com. Every article is also available as plain markdown by adding /index.md to its URL.

## Writing

- No articles published yet.

## Topic guides

- [Brand and growth strategy](https://kanikapahuja.com/topics/brand-growth-strategy): Brand strategy kept in step with the P&L, and communication plans built to hit measurable targets.
- [Digital transformation and AI in marketing](https://kanikapahuja.com/topics/ai-video-automation): AI chatbots, CRM, customer-journey automation and AI-led digital business, put to work rather than piloted.
- [Performance and digital marketing](https://kanikapahuja.com/topics/digital-marketing): Lead generation, search and social built around the numbers the business cares about: CAC, CPL and return.
- [Web, apps and content](https://kanikapahuja.com/topics/web-design-development): Sites, apps and content that load fast, launch well and turn attention into customers.
- [Healthcare and wellness marketing](https://kanikapahuja.com/topics/healthcare-marketing): One industry lens: marketing for clinics and wellness brands, where trust matters more than reach.
- [Marketing law and compliance](https://kanikapahuja.com/topics/marketing-law-compliance): The rules that govern advertising, data and promotions in India, the USA, the UK, Latin America and the UAE, one rule per article.

## Services

- [Marketing leadership advisory](https://kanikapahuja.com/services/marketing-leadership-advisory): Senior marketing leadership for founders and CEOs: strategy, team structure and budget decisions, from someone who has run national marketing.
- [Performance marketing review](https://kanikapahuja.com/services/performance-marketing-review): An independent review of your Google, Meta and affiliate spend: where the money goes, what each lead really costs, and what to change first.
- [Digital transformation and AI in marketing](https://kanikapahuja.com/services/ai-marketing-transformation): Putting AI chatbots, CRM automation, lead scoring and WhatsApp journeys to work in a marketing team, with the governance to keep them safe.
- [Brand and go-to-market strategy](https://kanikapahuja.com/services/brand-go-to-market-strategy): Positioning, launch plans and integrated communication for new products, apps and markets, planned against the numbers the business runs on.
- [Speaking and team workshops](https://kanikapahuja.com/services/speaking-and-workshops): Talks and hands-on workshops on marketing leadership, performance marketing and AI in marketing, for conferences, colleges and in-house teams.

## Questions people ask

### Who is Kanika Pahuja?

Kanika Pahuja is a marketing leader in India with 18+ years building brands and growth across wellness and healthcare, EdTech, D2C and FemTech, FMCG, retail and real estate. She spent over a decade at VLCC Healthcare, rising to Deputy General Manager, Marketing.

### What has Kanika Pahuja done?

At VLCC she directed national marketing for 100+ centres, managed a ₹1.2 Cr monthly performance budget and led the digital transformation, including the D2C app, AI-driven CRM journeys and WhatsApp and chatbot integrations. She has also been Head of Marketing at Little Millennium Education and Laiqa, and began her career at Ogilvy, Law & Kenneth and Percept Hakuhodo.

### How can I work with Kanika Pahuja?

She offers marketing leadership advisory, performance marketing reviews, AI and digital transformation in marketing, brand and go-to-market strategy, and speaking and workshops. Use the enquiry form on this site or email hello@kanikapahuja.com.

### Where is Kanika Pahuja based?

She is based in Gurugram, in the Delhi NCR region, and works with companies across India, in person and remotely.

## Machine-readable

- [Full text of every article](https://kanikapahuja.com/llms-full.txt)
- [Search index (passage level, JSON)](https://kanikapahuja.com/search-index.json)
- [RSS feed](https://kanikapahuja.com/feed.xml)
- [Sitemap](https://kanikapahuja.com/sitemap.xml)

## Optional

- [Home](https://kanikapahuja.com/): who Kanika Pahuja is and how to get in touch