Sites, apps and content that load fast, launch well and turn attention into customers.
A website or app is often the first conversation a brand has with someone. On patchy mobile networks, speed and clarity decide whether that conversation happens at all.
Writing filed here covers sites and landing pages, app launches, e-commerce journeys, content and search visibility.
Kanika Pahuja’s experience in web, apps and content
- Kanika led the launch of VLCC's D2C app, Expert app and a progressive web app with subscriptions and video consultations.
- At Laiqa, the app's content and communication delivered a 20% increase in user engagement.
Questions about web, apps and content
Should an Indian brand build an app or a progressive web app?
Start with whatever your customers will actually use repeatedly. A progressive web app is lighter, needs no install and suits patchy networks and low-storage phones; a native app earns its place when customers come back often enough to keep it.
What makes a website convert in India?
Speed on mid-range phones, a clear reason to act on the first screen, and an easy next step such as WhatsApp or a short form. Heavy pages lose people on slow networks before the pitch is ever seen.
Articles on web, apps and content
Nothing filed here yet. New articles on web, apps and content will appear here first.
Other topics
- Brand and growth strategy
Brand strategy kept in step with the P&L, and communication plans built to hit measurable targets.
- AI in marketing
AI chatbots, CRM, customer-journey automation and AI-led digital business, put to work rather than piloted.
- Performance and digital marketing
Lead generation, search and social built around the numbers the business cares about: CAC, CPL and return.
- Healthcare and wellness marketing
One industry lens: marketing for clinics and wellness brands, where trust matters more than reach.
- Marketing law and compliance
The rules that govern advertising, data and promotions in India, the USA, the UK, Latin America and the UAE, one rule per article.