Notes on marketing in India: what is working, what is changing, and what to try next.
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The first articles are being written. Browse the topic guides below in the meantime, or subscribe to the RSS feed to hear when they land.
Topic guides
- Brand and growth strategy
Brand strategy kept in step with the P&L, and communication plans built to hit measurable targets.
- Digital transformation and AI in marketing
AI chatbots, CRM, customer-journey automation and AI-led digital business, put to work rather than piloted.
- Performance and digital marketing
Lead generation, search and social built around the numbers the business cares about: CAC, CPL and return.
- Web, apps and content
Sites, apps and content that load fast, launch well and turn attention into customers.
- Healthcare and wellness marketing
One industry lens: marketing for clinics and wellness brands, where trust matters more than reach.
- Marketing law and compliance
The rules that govern advertising, data and promotions in India, the USA, the UK, Latin America and the UAE, one rule per article.