AI chatbots, CRM, customer-journey automation and AI-led digital business, put to work rather than piloted.
AI and automation change what a marketing team can run: conversations at scale, journeys that adapt, and operations that move from paper to software. The judgement about what is worth doing still sits with people.
Writing filed here covers AI in marketing teams, chatbots and WhatsApp, CRM and customer-journey automation, AI video and content workflows.
Kanika Pahuja’s experience in digital transformation and AI in marketing
- Kanika led VLCC's digital transformation: AI-driven CRM journey automation and lead scoring, and WhatsApp bot and AI chatbot integrations.
- She launched VLCC's D2C app, Expert app and progressive web app with subscriptions and video consultations.
- She holds a Diploma in Cyber Law, which shapes how she approaches data, consent and automation.
Questions about digital transformation and AI in marketing
What does digital transformation mean in marketing?
Digital transformation in marketing means changing how the marketing work itself is done, not only adding tools: moving enquiries, journeys and reporting onto connected systems so decisions use live data. The change in habits at every team and location matters more than the software.
Where does AI help a marketing team most?
AI helps most where a team handles high volumes of similar work with a clear measure: replying to and scoring leads, personalising journeys and repurposing content. It helps least where judgement, taste or accountability decide the outcome.
Work with Kanika Pahuja on digital transformation and AI in marketing
- Digital transformation and AI in marketing
Putting AI chatbots, CRM automation, lead scoring and WhatsApp journeys to work in a marketing team, with the governance to keep them safe.
Articles on digital transformation and AI in marketing
Nothing filed here yet. New articles on digital transformation and ai in marketing will appear here first.
Other topics
- Brand and growth strategy
Brand strategy kept in step with the P&L, and communication plans built to hit measurable targets.
- Performance and digital marketing
Lead generation, search and social built around the numbers the business cares about: CAC, CPL and return.
- Web, apps and content
Sites, apps and content that load fast, launch well and turn attention into customers.
- Healthcare and wellness marketing
One industry lens: marketing for clinics and wellness brands, where trust matters more than reach.
- Marketing law and compliance
The rules that govern advertising, data and promotions in India, the USA, the UK, Latin America and the UAE, one rule per article.