Kanika Pahuja
AI in marketing and digital transformation consultant, India
Kanika Pahuja helps marketing teams in India move AI and automation from pilots into daily work: CRM journeys, lead scoring, WhatsApp and chatbot conversations, and AI-assisted content. The focus is on what changes revenue and customer experience, with clear rules on data and consent.
Who it is for
- Marketing teams with AI tools bought but not yet changing results
- Businesses with high enquiry volumes that a contact centre struggles to follow up
- Leaders planning a CRM or customer-journey overhaul
What digital transformation and AI in marketing covers
- Where AI is worth using in your funnel, and where it is not
- CRM journey automation and lead scoring design
- WhatsApp bot and AI chatbot journeys that hand over to people at the right moment
- Data and consent practices in line with India's DPDP Act
Kanika Pahuja’s experience behind it
- Led VLCC's digital transformation: AI-driven CRM journey automation and lead scoring, and WhatsApp bot and AI chatbot integrations.
- Led the launch of VLCC's D2C app, Expert app and progressive web app, introducing subscriptions and video consultations.
- Holds a Diploma in Cyber Law, useful ground for the data and consent side of automation.
Background reading: the Digital transformation and AI in marketing guide.
Questions about digital transformation and AI in marketing
How should a marketing team start using AI?
Start with one workflow that already has volume and a clear measure, such as lead follow-up or content repurposing, and prove the change there before spreading it. Tools bought without a workflow to change rarely move results.
Can AI chatbots replace a contact centre?
Not fully. They work best on the first reply, qualification and booking, then hand over to a person for anything sensitive or high value. The gain is speed: enquiries answered in seconds instead of hours.
Does marketing automation in India need consent under the DPDP Act?
Yes. The Digital Personal Data Protection Act requires a lawful basis, usually clear consent, for processing personal data for marketing, plus an easy way to withdraw it. Build consent into the journey from the start. This is general information, not legal advice.
Enquire about digital transformation and AI in marketing
Kanika PahujaMarketing leader, IndiaGurugram, Haryana, IndiaAcross India, in person and remotehello@kanikapahuja.comOther ways to work together
- Marketing leadership advisory
Senior marketing leadership for founders and CEOs: strategy, team structure and budget decisions, from someone who has run national marketing.
- Performance marketing review
An independent review of your Google, Meta and affiliate spend: where the money goes, what each lead really costs, and what to change first.
- Brand and go-to-market strategy
Positioning, launch plans and integrated communication for new products, apps and markets, planned against the numbers the business runs on.
- Speaking and team workshops
Talks and hands-on workshops on marketing leadership, performance marketing and AI in marketing, for conferences, colleges and in-house teams.