The shortest way into this site
I'm a marketing leader in India with 18+ years building brands and growth across wellness and healthcare, EdTech, D2C and FemTech, FMCG, retail and real estate.
Who I am
Over a decade at VLCC Healthcare, I rose from Assistant Marketing Manager to Deputy General Manager, Marketing, including a term as Marketing Head. I directed national marketing for 100+ centres across India, managed an approx. ₹2.5 Cr monthly performance budget across Google, Meta and affiliate networks, and conceived performance campaigns that cut cost per lead by 15% and lifted click-through by 20% year on year. Read the full background.
One article to begin with on each topic
- Brand and growth strategy: Customer profiling: what it is and why it matters (and 28 more)
- AI in marketing: How AI will change marketing on Google and Meta (and 9 more)
- Performance and digital marketing: AI in Indian Marketing Teams: Beyond Pilots (and 31 more)
- Web, apps and content: D2C App Launch: A Go-To-Market Checklist (and 1 more)
- Psychology of marketing: Colour in marketing: choosing colours for your customers (and 10 more)
Short on time?
Watch the short videos: 13 narrated summaries of a minute or two each, with captions.
Depending on why you came
- To work with me: 5 ways I work with companies.
- To keep reading: all the writing, or get it by email.
- To ask a question: write to hello@kanikapahuja.com.