Kanika Pahuja
Performance marketing review and audit in India
A performance marketing review is an independent look at your paid acquisition across Google, Meta and affiliate networks, judged on cost per lead, conversion and return rather than clicks. You get a short list of changes ranked by impact on what the business actually earns.
Who it is for
- Brands spending on Google and Meta who are not sure the spend is working
- Multi-location businesses generating leads for centres, clinics or stores
- Teams whose dashboards show cheap clicks but whose sales team sees poor leads
What performance marketing review covers
- Account structure, targeting and creative across Google, Meta and affiliates
- Lead quality: from enquiry to booked appointment or sale, not just cost per click
- The three ratios behind return on ad spend: order value, conversion rate and cost per click
- A ranked plan: what to fix this month, this quarter, and what to stop
Kanika Pahuja’s experience behind it
- Managed a ₹1.2 Cr monthly performance budget across Google, Meta and affiliate networks at VLCC.
- Conceived performance campaigns that cut cost per lead by 15% and lifted click-through by 20% year on year.
- Introduced AI lead scoring and CRM journey automation to connect ad spend to outcomes.
Background reading: the Performance and digital marketing guide.
Questions about performance marketing review
What does a performance marketing audit check?
It checks whether paid spend turns into revenue: account structure, targeting, creative, landing pages, tracking and, most importantly, what happens to leads after they arrive. Cheap leads that never convert are the most common hidden cost.
How do you improve return on ad spend without raising the budget?
Return on ad spend equals average order value times conversion rate, divided by cost per click. Small gains in all three multiply: better offers raise order value, faster follow-up and real reviews lift conversion, and stronger creative lowers cost per click. Chasing cheap audiences usually lowers conversion more than it saves.
Do you need access to our ad accounts?
Read-only access to the ad accounts and analytics is enough for a review. No changes are made without your team's sign-off.
Enquire about performance marketing review
Kanika PahujaMarketing leader, IndiaGurugram, Haryana, IndiaAcross India, in person and remotehello@kanikapahuja.comOther ways to work together
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Senior marketing leadership for founders and CEOs: strategy, team structure and budget decisions, from someone who has run national marketing.
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Putting AI chatbots, CRM automation, lead scoring and WhatsApp journeys to work in a marketing team, with the governance to keep them safe.
- Brand and go-to-market strategy
Positioning, launch plans and integrated communication for new products, apps and markets, planned against the numbers the business runs on.
- Speaking and team workshops
Talks and hands-on workshops on marketing leadership, performance marketing and AI in marketing, for conferences, colleges and in-house teams.